For spas, yoga & pilates studios, new instructors, and holistic practitioners

Marketing for people who don't want to do it.

Websites, Google and AI search, ads, and email, handled for you or taught to you. I run a yoga business myself, so I know exactly how far down the list marketing sits.

What I do, so you don't have to

Everything below can be handled entirely by me, or set up and handed to you with training if you'd rather run it (some people do, most don't).

SEO & AI search optimization

When someone asks ChatGPT for a med spa near them, the answer comes from somewhere. I make sure your site is built to be that somewhere, along with the search results everyone still scrolls.

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Branding & visual identity

A logo, a palette, and a voice that hold up on a business card, a booking page, and an Instagram grid at the same time.

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Website design & build

A site that says what you do in the first three seconds and gets someone to the booking button in the next ten. Built so you can edit it yourself (I'll show you how) or never touch it (I'll handle it).

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Google Ads management

Search ads for people already looking for what you do. I'll run them, or build the account, set up the tracking, and teach you to run them (nobody can promise results, including me).

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Email marketing

Class announcements, seasonal offers, and a welcome sequence for the people who signed up and then never heard from you again. In your voice, on a schedule that doesn't wear anyone out.

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Display advertising

The ads that follow someone around after they visit your site, and the ones that introduce you to people who haven't yet. Retargeting, prospecting, and creative sized for every placement.

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Social media audits

A one-time read of your Instagram (or wherever your clients actually are): what's working, what isn't, and what to stop doing. You get a written plan and no monthly retainer.

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Featured work

Carter & Rae Yoga is my practice, and my proof.

I built the whole thing: the brand, the WordPress site, every photo and every word, the SEO and the email capture. When I tell you something works, it's because I tried it there first (and when it didn't, I fixed it before recommending it to anyone).

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Jena Durell
Meet your marketer

Hi, I'm Jena

I've spent almost five years in digital marketing, most recently as an AI search strategist, and I was tracking AI-driven traffic for clients before most agencies knew to look for it. I've built and run marketing for a concierge doctor, an accountant, a wedding photographer, and a licensed contractor.

Then I became a certified yoga teacher and started a wellness business of my own, which made me my own first client. Wellness businesses are who I build for now.

And yes, the business is named after my dogs.

More about me

If you'd rather not do your own marketing, I would.

Tell me what you've got and what's bugging you about it. I'll tell you what I'd do first.