Carter & RAE
A MARKETING COMPANY
get noticed online
From website design to search engine optimization (SEO) to optimizing your website for AI (AIO) to digital advertising, we provide comprehensive digital marketing solutions that provide the ultimate customer experience and deliver measurable results.
Whether you need a winning campaign strategy, a brand new website, or pay-per-click (PPC) management, we deliver digital marketing strategies that engage your audience and drive conversions.
We also offer a unique service to set up your Google Ads account and train your team to manage campaigns independently, empowering you to take control of your digital marketing campaigns.
Let’s work together to build your brand, reach more customers, and turn your digital presence into a powerful engine for growth!
✨ New offering ✨
Website optimization for AI search engines 🤖
AI platforms such as ChatGPT, Perplexity and Gemini are increasingly being used as search tools. While there is some overlap of SEO, there are specific steps you can take on your website to ensure AI search tools are driving traffic to your site.
We’ll also create a customized report in Analytics to track the traffic coming to your site from the various AI platforms, including exactly which pages AI is sending the traffic to, how much of that traffic is converting, and what percentage of that traffic is engaged on the site once they get there. This information will show your strongest performing pages, and show you where there is room for improvement on your site.
AI search platforms are relatively new, which is great news for businesses who adapt for AI early. One of the key components of AI search is repetition, so the earlier you get in, the better - by the time your competitors catch up, you’ll have already built up a history of appearing in the search results.
Search Engine Optimization & website design 🧑💻
Boost your website’s visibility and rank higher on search engine results pages.
Our SEO service begins with a comprehensive website audit to identify areas of improvement, including site design, structure, and functionality. Since your target audience is unique, we’ll conduct thorough keyword research and competitor analysis to develop strategies that attract the right visitors and drive organic traffic to your site.
For a complete digital refresh, we also offer custom website design services using Squarespace, creating eye-catching, responsive sites that are easy for you to manage. From the initial setup to the final handover, we make sure your website is built to impress, optimized for performance, and aligned with your brand identity.
Our ongoing monitoring and optimization services ensure your website stays competitive, adapts to algorithm updates, and continues to follow SEO best practices over time.
BANNER DISPLAY ADS 🤩
Nothing spreads brand awareness like an eye-catching display ad. Display ads put you front and center on the websites your audience visits, helping increase brand recognition even when they aren’t searching for your product.
With advanced targeting options, display ads can reach specific demographics, locations, and interests, making conversions more likely. Plus, while your ad is continuously building brand awareness with every impression, you only pay when someone clicks, making display ads a cost-effective way to expand your reach and maximize your budget.
Google Ads - Pay Per Click 🔍
Reach your customers at the perfect moment with Pay Per Click (PPC) advertising.
Our Google Ads management services are designed to drive targeted traffic and maximizing your return on investment. With PPC advertising, you only pay when someone clicks on your ad, making it a cost effective way to boost brand awareness and generate quality leads.
For non-profit organizations, we can help you take advantage of Google Ad Grants, which provide up to $10,000 per month in free advertising to promote your mission and expand your reach online.
We take care of everything, from campaign setup and keyword research to ad creation and implementation, ensuring your ads reach the right audience at the right time.
Through continuous monitoring and optimization, we drive conversions minimize wasted ad spend, and ensure your campaigns consistently deliver the best possible results.
Additional offerings
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A picture is worth a thousand words, and the right photos can speak volumes about your brand. Capture the essence of your business and make a lasting impression with professional photography that elevates your website, social media, and newsletters.
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Stay close to your customers, showcase your industry expertise, and grow your brand’s awareness with targeted email marketing campaigns. We craft personalized, engaging emails that resonate with your customers, driving higher open rates and conversions. Build stronger customer relationships and keep your brand top of mind with our strategic email marketing campaigns.
Hi, I’m Jena Durell. I started Carter & Rae to give smaller businesses and non-profit organizations access to personalized concierge marketing services tailored to their needs.
With 3 years experience in a marketing agency, I’ve helped over 25 clients grow their online presence and their revenue through ongoing Google Ads management, website audits and SEO. Some of these clients have seen over 100% growth in conversions in the first year of management.
In speaking with business owners, I’ve found that many are unaware of the marketing tools and strategies that are crucial to their success. My goal with Carter & Rae is to not only provide these services, but also to educate clients on how to leverage them to grow their business and reach new heights.
And yes, the business is named after my dogs ❤️
